From Kugel to Kellogg's: The Creation of an American Jewish Appetite
The advertisements addressed the anxiety Forverts-reading housewives, who were their target audience, must have experienced: Could they embrace the unknown—new products they had never before encountered or owned—and could they do so while preserving Jewish culture and religious practice? Could they preserve Jewish culture and religious practice, and at the same time be accepted as Americans? And, amidst the generational tensions that must have plagued families negotiating the competing needs and demands of first- and second-generation Americans, as well as the tensions between men and women both within and across generations, what could housewives do to achieve peace at home?
RABBI SHIRLEY IDELSON serves as dean of the New York campus of HUC-JIR. Prior to joining the College-Institute administration, Rabbi Idelson served as associate chaplain at Carleton College in Northfield, Minn., and associate for Jewish Life at Macalester College in St. Paul; she also directed arts and religion in the Twin Cities and was a producer and newscaster for Minnesota Public Radio. Before her move to Minnesota in 1998, Rabbi Idelson served as director of Religious Activities and Chaplaincy Services at Vassar College in Poughkeepsie, N.Y. She is currently a candidate in the doctorate history program at the Graduate Center of the City University of New York, where she is a chancellor’s fellow.
Women’s Auxiliary members and their guests are invited to this event. Refreshments will be served. RSVP to the Women’s Auxiliary by Thursday, March 12.
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